1. Strategic Foundation
The De-averaging Pivot
We are abandoning the "Generalist IT" stance. Focus: Automation Logic. This plan creates a high-performance engine targeting mid-market operations where compliance is a manual bottleneck.
Competitor Weakness Gap
AirSlate vs. PandaDoc: PandaDoc wins on "Ease of Signing." AirSlate wins on "API & Robust Branching Logic." We attack the Compliance Complexity gap.
2. LinkedIn: The Sniper Rifle
Quarterly Allocation: 40%Audience Definition
Geography: US/UK Mid-Market.
Job Functions: Information Technology, Operations, Legal.
Seniority: Director, VP, CXO.
Lateral Messaging Angle
"Is your compliance workflow just a digital signature? You're missing the 'logic' in your automation."
Ad Sample: Image/Carousel
PINNA TECH • SPONSORED
If Contract Value > $50k, route to CFO. Else, route to VP.
PandaDoc is for signing. AirSlate is for logic. Automate conditional compliance workflows directly in Salesforce.
3. Google: The Harvester
Quarterly Allocation: 35%High-Intent Keywords
Search Ad Mockup
AirSlate vs. PandaDoc | The Logic Winner
www.pinna-tech.com/airslate-automation
Don't just sign contracts. Automate the branching logic. Direct Salesforce integration. Download the 2025 Workflow Compliance Audit Checklist.
4. Email: The Nurture Engine
Lead Magnet Strategy
The Compliance Workflow Audit Checklist
Asset: PDF/Interactive Tool
A 5-page PDF that allows IT Directors to grade their current contract flow against 2025 regulatory requirements.
Automated Nurture Sequence
Email 1: Value Delivery
"Here is your checklist. Did you know 40% of mid-market workflows have logic leaks?"
Email 4: The Soft Pitch
"Ready to audit your workflow for logic leaks? Book a 15-min consultation."
5. Service Charges Budget
Operational Service Fees
Allocated professional service charges for execution by Alrwyt Alwash.
| Service Item | Description | Fee (AED) |
|---|---|---|
| Website CRO | Landing page optimization & "De-averaging" adjustments | 2,000 |
| Google Ads Management | Keyword "Harvester" campaign setup & optimization | 3,000 |
| LinkedIn Ads Management | "Sniper" targeting strategy & creative management | 2,700 |
| Social Media Ads | Meta awareness amplification & retargeting setup | 2,500 |
| Total Monthly Service Charges | 10,200 AED | |
6. Measurement & Forecast
Projected SQL Volume (90 Days)
Target CPL
$92.00
Est. Quarterly SQLs
45